Why dating site OKCupid performed secret experiments on its users
Why dating site OKCupid performed secret experiments on its users This article originally appeared online in The Chicago Tribune's Blue Sky Originals section by Cheryl V. Jackson. Jackson is a freelance writer. Blue Sky reporter Meg Graham contributed to this report. In a blog post last summer, Rudder discussed several experiments, unbeknownst to users, that included the site intentionally suggesting bad matches to see how people would behave. (more…)